P-Line - Because we Fish! - Rapala - World's leading brand of fishing lures
Introduced to the North American market in 1982, P-Line immediately caught the attention of both freshwater and saltwater anglers. Its copolymer based technology delivered a thin diameter, soft, supple fishing line that brought many advantages into one line.
Today we continue to meet the high standards and expectation of the serious angler. Whether you are a tournament competitor or a weekend enthusiast you can depend on P-Line to demonstrate superior strength, great castability and abrasion resistance that is unsurpassed on the water.
Since 1936, Rapala has been the world's favorite fishing lure. Today, Rapala lures, knives, tools and accessories are trusted by fishing worldwide.
Rapala's reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality.