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Berkley - Built with Innovation...Fueled by Passion. - YUM. Start a feeding frenzy. - Stren - Highest visibility line in the business


Fishing line still made in the USA. Berkley continues to be committed to a continuing strategy in countless product innovations and conservation.


Why Buy Your Berkley Gear from ALFC?


  • Courteous and knowledgeable staff
  • Large selection of Berkley products, Ready For Same Day Shipping
  • Free shipping on orders over $200
  • 30 Day no Questions Asked Return Privilege


Results oriented fishing requires results-driven baits. YUM has a full line of soft plastic baits with attractants, and umbrella rigs. All YUM baits are tried and proven to bring you the best quality to catch the fish.

YUM baits produce when other baits fail, due to their intense attractants that will bring the fish right to you.


Why Buy Your Yum products from ALFC?


  • Courteous and knowledgeable staff
  • Large selection of Yum products, Ready For Same Day Shipping
  • Free shipping on orders over $200
  • 30 Day No Questions Asked Return Privilege


First introduced in 1958, Stren fishing line has been known for its strength, dependability, and innovative technology. The complete line of Stren products includes superlines, fluorocarbon lines and monofiliment lines to fit any application.

Factors like line stretch and limpness can make or break your day, which is why Stren line maximizes each for the type of fishing you're doing.


Why Buy Your Stren Fishing Lines from ALFC?


  • Courteous and knowledgeable staff
  • Large selection of Stren Lines, Ready For Same Day Shipping
  • Free shipping on orders over $200
  • 30 Day No Questions Asked Return Privilege

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