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Berkley - Built with Innovation...Fueled by Passion. - YUM. Start a feeding frenzy. - Sage Fly Rods and Reels - Master the art and science of fly fishing.

Berkley - Built with Innovation...Fueled by Passion. - YUM. Start a feeding frenzy. - Sage Fly Rods and Reels - Master the art and science of fly fishing.


Fishing line still made in the USA. Berkley continues to be committed to a continuing strategy in countless product innovations and conservation.


Why Buy Your Berkley Gear from ALFC?


  • Courteous and knowledgeable staff
  • Large selection of Berkley products, Ready For Same Day Shipping
  • Free shipping on orders over $200
  • 30 Day no Questions Asked Return Privilege


Results oriented fishing requires results-driven baits. YUM has a full line of soft plastic baits with attractants, and umbrella rigs. All YUM baits are tried and proven to bring you the best quality to catch the fish.

YUM baits produce when other baits fail, due to their intense attractants that will bring the fish right to you.


Why Buy Your Yum products from ALFC?


  • Courteous and knowledgeable staff
  • Large selection of Yum products, Ready For Same Day Shipping
  • Free shipping on orders over $200
  • 30 Day No Questions Asked Return Privilege


Originally known as Winslow Rod Company in the 80's, the name changed to Sage and is still located on Bainbridge Island. Their history and philosophy is simple: specialty products for specialty retailers. This way, anglers could always receive solid professional help, advice and assistance.

Delivering all over the world, Sage continues to seek performance advantages through new materials and designs. Wherever in the world your fly fishing takes you, it is safe to say that Sage has the fly rods and reels to enhance your fly fishing experience.

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