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Berkley - Built with Innovation...Fueled by Passion. - YUM. Start a feeding frenzy. - P-Line - Because we Fish!


Fishing line still made in the USA. Berkley continues to be committed to a continuing strategy in countless product innovations and conservation.


Why Buy Your Berkley Gear from ALFC?


  • Courteous and knowledgeable staff
  • Large selection of Berkley products, Ready For Same Day Shipping
  • Free shipping on orders over $200
  • 30 Day no Questions Asked Return Privilege


Results oriented fishing requires results-driven baits. YUM has a full line of soft plastic baits with attractants, and umbrella rigs. All YUM baits are tried and proven to bring you the best quality to catch the fish.

YUM baits produce when other baits fail, due to their intense attractants that will bring the fish right to you.


Why Buy Your Yum products from ALFC?


  • Courteous and knowledgeable staff
  • Large selection of Yum products, Ready For Same Day Shipping
  • Free shipping on orders over $200
  • 30 Day No Questions Asked Return Privilege


Introduced to the North American market in 1982, P-Line immediately caught the attention of both freshwater and saltwater anglers. Its copolymer based technology delivered a thin diameter, soft, supple fishing line that brought many advantages into one line.

Today we continue to meet the high standards and expectation of the serious angler. Whether you are a tournament competitor or a weekend enthusiast you can depend on P-Line to demonstrate superior strength, great castability and abrasion resistance that is unsurpassed on the water.

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