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Berkley - Built with Innovation...Fueled by Passion. - YUM. Start a feeding frenzy. - Jewel Bait Co.- The Crown Jewel of Fishing


Fishing line still made in the USA. Berkley continues to be committed to a continuing strategy in countless product innovations and conservation.


Why Buy Your Berkley Gear from ALFC?


  • Courteous and knowledgeable staff
  • Large selection of Berkley products, Ready For Same Day Shipping
  • Free shipping on orders over $200
  • 30 Day no Questions Asked Return Privilege


Results oriented fishing requires results-driven baits. YUM has a full line of soft plastic baits with attractants, and umbrella rigs. All YUM baits are tried and proven to bring you the best quality to catch the fish.

YUM baits produce when other baits fail, due to their intense attractants that will bring the fish right to you.


Why Buy Your Yum products from ALFC?


  • Courteous and knowledgeable staff
  • Large selection of Yum products, Ready For Same Day Shipping
  • Free shipping on orders over $200
  • 30 Day No Questions Asked Return Privilege


An industry leader in quality, precision-manufactured fishing jigs. Jewel lures are computer designed to specific shapes and measurements, our molds are build from high-grade aircraft aluminum and cut to exacting specifications.

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